Search Engine Optimization Training

Table of Contents

SEO is the most robust tool, used by online businesses for generating traffic to their websites and interest new customers. At WsCube Tech, we teach best practices and techniques such as On-page and Off-page optimization, as it can help businesses to rank higher in the search engine results. And businesses are recognizing this fact and recruiting SEO experts that can help in attaining top rankings and put the businesses ahead of their competitors. As the high ranking page gets several clicks and generates leads for the business.

Therefore, we aim to shape inspiring students with in-depth training to meet the requirements of the IT industry and build substantial grounds in SEO Training by exhibiting students with various projects. WsCube Tech also bestows the Best SEO Training Course in Jodhpur, Rajasthan.

We guide people from every background to change their lives via our career-oriented short term courses in Jodhpur. Our evening and online course focus on college students and full/part-time employees.


Session 1: Introduction to websites & Search Engines

  • What is Keyword Research
  • Types keywords
  • Keyword Research Methods
  • How To Use Keyword Research Tools
  • How To Find best SEO Keywords
  • How to Find Competitors & analysis
  • Best approaches to Keywords implementation

Session 2: What is On-Page Optimization?

  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • URL optimization
  • Implementing Canonicalization
  • Image Naming, Image Title and ALT Tags
  • What are Meta Tags(Title, Description)
  • Robots Tags Implementation
  • Keywords Optimization
  • Redirection Tags Implementation
  • Headings Tags {H1 to H6} Implementation
  • What is Content Writing?
  • SEO Friendly Content Writing {Inserting keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap

Session 3: What is OFF-Page Optimization?

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No Follow Backlinks
  • What is Google Domain Authority?
  • How to Increase Domain Authority & Page Authority?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Business Listing
  • Social Bookmarking
  • Infographic Submission
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Document sharing
  • Video Sharing

Session 4: Google Webmaster Tools/Google Search Console (GWT/GSC)

  • Introduction to Google Webmaster Tools
  • How To Install & verify GWT
  • How To Index a Website
  • Export Backlinks & Analysis
  • Hot To Fix crawl errors
  • Know Google Index & search Analytics

Session 5: Introduction to Google Analytics Tools

  • Introduction to Google Analytics Tools
  • How To Install & verify GAT
  • How To Track Traffic
  • Understanding Users behavior
  • Understanding Users Flow
  • Traffic Filter
  • Understanding Bounce rate, users, sessions and New visits
  • How To Integrate Google Products to Google Analytics
  • How To prepare Reports in GA

Session 6: Report preparation & Analysis

  • How to Prepare SEO Report
  • How To Use GA for Reports
  • Report Analysis & traffic improvement

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